| Title | Media literacy key concepts Lesson 4: Media have commercial implications |
|---|---|
| Objectives | MediaSmarts has partnered with Concerned Children’s Advertisers to develop a suite of videos on each of the media literacy key concepts. |
| Description | In this lesson, students watch a video introducing the media literacy key concept that media have commercial implications. They then watch an ad for jeans which conceals its commercial nature, and discuss its purpose before and after being aware of its purpose. In an optional final task, students analyze an educational kids’ website created by the US National Dairy Council and identify the ways in which its different elements educate, entertain, persuade and advertise to youth. |
| Link to the source | https://mediasmarts.ca/sites/default/files/pdfs/lesson-plan/Lesson_Media_Minute_4_commercial_implications.pdf |
| Terms of use | Free |
| Connectivity | Online and offline |
| Device requirements | Smartphone / Tablet |
| Mode of learning (Menu Item) |
Self-directed / unpacked learning |
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.