Title Media literacy key concepts Lesson 4: Media have commercial implications
Objectives MediaSmarts has partnered with Concerned Children’s Advertisers to develop a suite of videos on each of the media literacy key concepts.
Description In this lesson, students watch a video introducing the media literacy key concept that media have commercial implications. They then watch an ad for jeans which conceals its commercial nature, and discuss its purpose before and after being aware of its purpose. In an optional final task, students analyze an educational kids’ website created by the US National Dairy Council and identify the ways in which its different elements educate, entertain, persuade and advertise to youth.
Link to the source https://mediasmarts.ca/sites/default/files/pdfs/lesson-plan/Lesson_Media_Minute_4_commercial_implications.pdf
Terms of use Free 
Connectivity Online and offline
Device requirements Smartphone / Tablet
Mode of learning
(Menu Item)
Self-directed / unpacked learning