|Media literacy key concepts Lesson 3: Audiences negotiate meaning
|MediaSmarts has partnered with Concerned Children’s Advertisers to develop a suite of videos on each of the media literacy key concepts.
|In this lesson, students watch a video introducing the media literacy key concept that audiences negotiate meaning. They discuss the idea that different media products are aimed at different audiences and that different people may react differently to the same media product, and reflect on the experience of liking something they aren’t “supposed” to. In an optional final task, students watch a pair of TV shows, one they would normally choose to watch and one they wouldn’t, and identify the ways in which each is aimed at its target market as well as speculating on how someone other than the target market might react to it.
|Link to the source
|Online and offline
|Smartphone / Tablet
|Mode of learning
|Self-directed / unpacked learning